American luxury lifestyle brand Tory Burch, in partnership with Shiseido Americas Corporation, introduced its newest fragrance, Sublime. 
 
The campaign features Kendall Jenner and was photographed by Mert Alas and Marcus Piggott and conceived by Be Good Studios.
 
The campaign video features Kendall holding a sculpture of the Sublime bottle, designed by award-winning artist Malin Ericson. 
 
The bottle is an abstract take on Tory’s Double T, the curvilinear glass body is topped by a silver cap with a playful off-center logo.
 
The scent includes rose, osmanthus flower, earthy vetiver, and bright mandarin, and is grounded by hints of ivy, patchouli, and magnolia.
 
Tory collaborated with Givaudan Master Perfumer Rodrigo Flores-Roux, Perfumer Christine Hassan, and Shiseido to develop the fragrance.
 
Burch said, 
 
“Kendall has a quiet power.She knows who she is and she’s fearless. She is an entrepreneur and a role model for so many people, and that was important to me. Sublime is the ultimate way you want to feel: confident, sensual, strong. It is a word and an emotion that has no ending… It makes you feel like anything is possible.”
 

 

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